My passion for the art of living, beautiful things and a love of decoration are all sources of inspiration that have guided me on a multidimensional creative journey.

After graduating with a master's degree in visual communications in Bordeaux, I went on to complete a course in social media and marketing in Sydney, Australia, as well as a second course in interior design. These varied experiences have forged my curiosity and artistic sensibility.

With my strong Moroccan roots, I draw on the richness of my culture to infuse my creative projects with a warm, authentic touch.

It was in 2018 that I founded Kasbah Creative, a creative studio born of the fusion between two intense passions: interior architecture and graphic design. From the journey between the two worlds emerges a holistic approach, where art direction blends harmoniously with the layout and decoration of interior spaces.

My ambitions extend beyond borders, with the dream of making Kasbah Creative a 360° communications studio, establishing its footprint between France and Morocco. A creative bridge uniting two cultures, two worlds, to offer our customers a stimulating and complementary experience.

At Kasbah Creative, every project is a step towards this ambitious vision, and we can't wait to share it with you.

To begin with, you'll be asked to fill in a questionnaire and send me any graphic elements you already have (inspirations, logo, etc.) before our first call. This questionnaire allows me to find out more about you, your field of activity, your expectations, etc. and enables you to clarify your ideas, identify your target, your needs, your competitors, etc. This first stage is important because it lays the foundations for the project. Once the questionnaire has been completed and sent in, we will agree a date for our meeting.

The discovery call is free and will take place by video. During the hour we spend together, we'll get to know each other, discuss my working method, identify your project needs and make sure I'm the right person for you. I'm passionate about the projects I take on, and I love working with entrepreneurs who share that same interest.

Following the discovery meeting, within a few days you will receive a summary of our discussions, a draft creative strategy and one or more quotation proposals based on the investment you have available and the support you require.

Once the quote has been signed, I'll send you a 30% deposit invoice to be paid within 15 days. We will then draw up a detailed schedule with mutual commitments to meet your deadlines. It's important that this schedule is adhered to, as late returns or content can delay delivery of the project.

Thanks to all our discussions and the information you'll have given me, I'll be able to begin my creative process: graphic research exploring several avenues to find what will best convey your values and your message, and what will set you apart from your competitors. I'll present you with two ideas corresponding to two different concepts, in the form of a moodboard on which you'll find colours, typography, a photo style, graphic elements and logo sketches. We'll then arrange a meeting so that I can explain these two concepts in detail and you can make your choice.

Once the graphic design has been validated, I can fine-tune the creation of your visual identity until it meets your expectations (logo adjustment, validation of the graphic charter, etc.). You will then receive a brand guide summarising all the elements of your visual identity: information about your company (values, objectives, target audience, etc.), the graphic charter (colours, fonts, etc.) and finally the deliverables (logo and its variations, graphic elements, etc.). This document should serve as a reference point for future communication media to ensure consistency and respect for the brand's aesthetic.

Depending on the number and choice of paper media you need, we establish an order of priority. The amount of work involved in producing a brochure is not the same as that involved in creating a business card.

Together we will agree on the site map, architecture and functionalities you want. You will then receive a prototype of the home page, incorporating your brand's visual identity. Once the home page has been approved, I'll be able to apply the design to the other pages and integrate the content (photos and text). We'll then arrange a meeting so that you can give me all the feedback you need on the design and content. Once the site has been adapted for mobile and tablet use, you will be given a short training session so that you can make a few changes yourself, such as changing a photo or text. Beyond this type of modification, the structure and proper functioning of the site could be compromised and would require additional work (and therefore additional cost).

After establishing and approving an editorial line based on your objectives and your target audience, I'll create the design of the different posts adapted to your graphic charter. Once the content and design of the posts have been validated, I'll set up an editorial schedule and programme the posts to be published.

This service requires special attention, so please do not hesitate to contact me directly by e-mail.

I'm at your disposal to help you manage the printing of all your paper materials, and regarding the creation of a website, you'll get 2 weeks' assistance after your site goes live.

Our collaboration is coming to an end... but don't hesitate to come back to me if you'd like to extend your brand image to other media or if you'd like to develop your online presence.