Elio is an Italian restaurant serving traditional dishes such as wood-fired pizzas and fresh pasta, as well as delicious homemade cocktails. The restaurant also offers takeaway service.

For the opening of its restaurant, the client needed a visual identity inspired by Italy, its culture and heritage, and a range of communication media, including menus, takeaway packaging and social media posts.

To create the logo and represent the restaurant's playful and authentic side, we used a serif typeface in italics, playing with rounding, lines, levels and letter spacing.

To complement this graphic charter, we have also created graphic elements composed of rounded lines.

The colour palette is directly inspired by Italian cuisine, with olive oil, tomato sauce and basil.

HEX #FCDBCB
RGB 252, 219, 203
CMYN 0, 19, 20, 0

HEX #B7A136
RGB 183, 161, 54
CMYN 29, 28, 87, 10

HEX #F8AE41
RGB 248, 174, 65
CMYN 0, 37, 80, 0

HEX #EB6320
RGB 235, 99, 32
CMYN 0, 72, 93, 0

We used the David sculpture by Michelangelo to represent Elio. To complete the brand image, we added various symbols of Italy such as Roman monuments, hand gestures, pasta, etc... Mixed through a collage and highlighting in colour only the elements of Italian cuisine.

We follow Elio through his hand, eating pasta or pizza, having a drink, making hand gestures that are familiar to Italians, adding a playful touch to the brand and making it more friendly and authentic.

By using these elements on social media, packaging, menus and various communication media, we attract the attention of new customers and promote the restaurant's unique personality.