MASSA is a brand of cosmetics made in Morocco using a combination of natural ingredients produced in Morocco and other high-quality ingredients such as squalane, hyaluronic acid and many others. Each range corresponds to a skin type and includes a cream, serum, tonic and cleansing gel.
For the launch of this new cosmetics brand, the client needed an original visual identity, far removed from traditional Moroccan style and inspired by abstract elements from nature. We then used this identity on the brand's various packaging and on social networks.
logotype & branding
To create the logo and represent the natural, contemporary side of the brand, we opted for a sans serif typeface, playing with the shape of the letters to recall the liquid side of the different skincare products.
To complement this graphic charter, we also created graphic elements composed of shapes reminiscent of molecules and abstract forms.
The colour palette is inspired by the tones you might find in nature.
color palette
Ash Gray
HEX #B8C6BC RGB 184, 198, 188 CMYN 32, 15, 27, 1
Dark Vanilla
HEX #CFC1B1 RGB 207, 193, 177 CMYN 20, 22, 30, 3
Antique Bronze
HEX #686127 RGB 104, 97, 39 CMYN 53, 44, 92, 38
Bronze
HEX #C27E33 RGB 194, 126, 51 CMYN 20, 52, 86, 9
brand values
Natural unique minimalist
art direction
There are four ranges depending on skin type: normal, mature, sensitive and dry. Each range has its own colour and shape, and can be found in a single form on the bottles and in pattern form on the packaging.
The aim was to stand out from the many competing brands on the shelves with colourful packaging designs.
Kasbah Creative is a multidisciplinary studio specialising in design (logo, website, social networks, etc.), dedicated to lifestyle entrepreneurs and based between France and Morocco.
